Sony Cyber-Shot DSC-W55 Digital Camera Review

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The Sony Cyber-shot W55 - Sleek & Affordable

The Cyber-shot W55 is technologically advanced and yet easy on the pocket – the new Sony Cyber-shot W55 is a great all-rounder. This digital camera takes high quality photographs with precision and definition, thanks to the 7.2 effective megapixel sensor and Sony’s Real Imaging Processor. With a brushed aluminium casing and a fantastic choice of vibrant colours for the more adventurous, you can really make an impression with the Cyber-shot W55.

Enhanced Sensitivity

The High Sensitivity (REI) option maximises the cameras sensitivity to ISO 1000 to produce fabulous blur-free shots, even when you shoot indoors without using the flash or in badly lit conditions. Photos are more natural and clear due to the impressive Sony Clear RAW NR noise reduction algorithm, which reduces unwanted picture noise.

Sony W55 with Carl Zeiss Vario-Tessar Lens

The remarkable Carl Zeiss Vario-Tessar lens features a 3x optical zoom range, 6x digital zoom capability, and a combined 14x Smart Zoom. This lens can capture both far distance and close-up shots with precision and clarity, allowing you to shoot whatever catches your eye – whether near or far. Choose between the large 2.5-inch LCD screen and the optical viewfinder to find your ideal shot.

Functional and Practical

If you are looking for an easy to use camera, the Sony Cyber-shot W55 has a simple Function Guide that offers a description of each shooting mode on the bright LCD screen. The pop-up icons confirm the flash, macro and self timer settings, so you can quickly and easily select and adjust the settings to ensure you capture the perfect photo. Cleverly the Sony Cyber-shot W55 also displays the most appropriate print paper size and advises how many shots are available with the remaining memory, so you can choose the best image size for your requirements. The useful ‘Direct Play’ button instantly switches to playback mode, allowing you to swiftly check your shots.

Efficient Photography

The good people at Sony have designed the Cyber-shot W55 to be energy-efficient, enabling you to take an astonishing 380 shots before having to recharge the camera or use additional batteries (CIPA standard with LCD screen on). The Picture Motion Browser (Ver 2.0) software (included) makes uploading and managing your images straightforward when connected to a PC; and the clever PictBridge technology means you can connect the camera directly to a compatible printer to instantly print out your photos.

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